Why do global brands, legacy brands, and emerging brands use external manufacturing partners? (based on 2022 research)

The use of food contract manufacturers (external manufacturing) by brands of all sizes is becoming more and more common. The overall size of the market, now approaching $100 billion, is growing much faster than the industry it serves.

Here are the top twelve reasons, based on 2022 polling results.

  1. Cost savings: Food contract manufacturers often have economies of scale and can produce goods at a lower cost than a company’s internal manufacturing operations.
  2. Flexibility: Food contract manufacturers can quickly adapt to changes in demand and can handle fluctuations in production volume.
  3. Expertise: Food contract manufacturers often specialize in specific types of manufacturing and can bring a high level of expertise to the production process.
  4. Equipment and technology: Food contract manufacturers may have access to more advanced equipment and technology than a company’s internal manufacturing operations.
  5. Quality control: Many food contract manufacturers have robust quality control systems in place, which can help ensure that products are of high quality.
  6. Scalability: Food contract manufacturers can quickly scale up or down production to meet changing demand.
  7. Speed-to-Market: Using a food contract manufacturer can help speed up the time it takes to bring a product to market.
  8. Risk Management: Food contract manufacturers can help manage the risks associated with manufacturing and supply chain disruptions.
  9. Access to global markets: Food contract manufacturers often have global supply chains and can help companies access new markets.
  10. Compliance: Food contract manufacturers can help ensure compliance with industry regulations and standards.
  11. Environmental sustainability: Many food contract manufacturers have implemented sustainable manufacturing practices, which can help companies reduce their environmental impact.
  12. Innovation: Food contract manufacturers can bring new ideas and technologies to the production process and can help companies stay competitive.

TMG is the leading industrial marketing agency serving the food contract manufacturing industry. We also help connect brands with the contract manufacturing resources they need to succeed. If you are a contract manufacturing or packaging firm seeking to move more powerfully in the market, find out how TMG can help you fulfill your mission.







Businesses that want to outsource their production while maintaining their position as market competitors can benefit greatly from contract manufacturing. However, if contract manufacturers do not have access to the appropriate marketing tools, it can be difficult for them to increase their visibility and get their message across to potential customers. Tools for automation come into play at this point in the process. Let’s take a look at how contract manufacturers can benefit from automation by increasing the number of customers they reach and the sales they generate.

Marketing automation is a very powerful tool that makes it easier for contract manufacturers to communicate with the audiences they are trying to reach. Tools for automation make it possible for contract manufacturers to keep track of every lead they generate and to manage the entire process, from beginning to end. This ensures that leads are not lost, forgotten, or ignored; rather, they are nurtured until they become paying customers. This ensures that leads are not lost, forgotten, or ignored.

You can also send personalized messages to your customers using automation tools, which are based on their preferences and past actions. You are able to personalize content in accordance with the interests of prospects and develop highly targeted campaigns that speak directly to the prospects. Because of this, you are able to build relationships with customers in a quick and efficient manner, which increases the likelihood that leads will be converted into paying customers.

In addition, automation tools provide you with access to valuable data regarding the actions and preferences of your prospects, which enables you to better target your marketing campaigns in the future. You will be able to create more successful campaigns in the future and keep your business one step ahead of the competition if you gain an understanding of what is meaningful to the people who make up your target audience.

When it comes to effectively marketing their services, contract manufacturers have a unique set of requirements, but fortunately, there are a lot of automation tools available that can help them do this in a way that is both efficient and cost-effective. Using these automated solutions, contract manufacturers are able to easily track leads while simultaneously sending personalized messages that are uniquely tailored to meet the interests and requirements of each prospect. Automation also provides valuable data about customer behavior, which can be used to further optimize campaigns in order to maximize conversions, resulting in more sales for your growing business. This data can be used to optimize campaigns in order to maximize conversions further.

TMG is a leader in Marketing Automation solutions for contract manufacturing and contract packaging firms of all sizes. From strategic design to implementation to ongoing campaign execution, our teams can provide the level of help and support your business needs.



Marketing automation is the use of technology to streamline and automate marketing tasks and processes. For a contract manufacturing company, the benefits of marketing automation are numerous and can lead to increased efficiency, improved customer engagement, and, ultimately, greater revenue growth.

One of the most significant benefits of marketing automation for a contract manufacturing company is the ability to streamline and automate repetitive tasks. This can include tasks such as email marketing, social media management, and lead generation. For example, a contract manufacturing company can set up automated email campaigns to nurture leads and promote its products or services. They can also use social media automation tools to schedule and publish posts across multiple platforms, saving time and resources. By automating these tasks, a contract manufacturing company can save time and resources, allowing them to focus on more strategic and high-value activities.

Another benefit of marketing automation is the ability to improve customer engagement. With marketing automation, a contract manufacturing company can segment its customer base using data such as demographics, purchase history, and behavior. This allows them to create targeted marketing campaigns that are tailored to the specific needs and interests of each group. For example, they can send personalized emails to customers who have shown interest in specific products or services. This can lead to more effective marketing efforts and a higher level of customer satisfaction.

Marketing automation also provides contract manufacturing companies with valuable insights into their marketing performance. With the use of analytics and reporting tools, a contract manufacturing company can track the success of its marketing campaigns, such as open rates, click-through rates, and conversion rates. This data can be used to identify areas of improvement, optimize campaigns, and measure ROI. By using these analytics, a contract manufacturing company can make data-driven decisions to improve future efforts.

In addition, marketing automation can also help contract manufacturing companies increase their revenue growth. By automating lead generation and sales processes, a contract manufacturing company can increase the number of qualified leads, using lead scoring and scoring criteria, and ultimately close more deals. With marketing automation, a contract manufacturing company can automate the follow-up process with leads, providing timely and relevant information and increasing the chances of closing a sale.

In conclusion, marketing automation can provide significant benefits for a contract manufacturing company. From streamlining repetitive tasks to improving customer engagement and increasing revenue growth, the use of marketing automation technology can help a contract manufacturing company to become more efficient and effective in its marketing efforts. By automating repetitive tasks, personalizing communications, tracking performance, and automating the lead generation process, a contract manufacturing company can see an increase in efficiency, customer satisfaction, and revenue growth.


(read in the style Dr. Seuss)

“The Food Contract Manufacturer’s song, It’s not right, it’s not wrong, It’s a clever way to get things done, with efficiency and speed, You’ll have fine products that you need, In less time and with less strife, That’s the beauty of a contract life!

You need not worry ’bout the cost, nor be concerned with through-put loss, A contract manufacturer will take care, of all the details, with skill and flair, They’ll produce your goods with precision and might, and make sure everything is done just right!

So if you want to save some time, And make your products really shine, Think about using a contract manufacturer, It’s the smart choice, like no other!

With the help of a contract manufacturer, You can focus on what matters, Like growing your brand and marketing thrive, While they take care of the manufacturing side!

So don’t delay, give it a try, And watch your product soar high, With a contract manufacturer by your side, Success is just a step away, you’ll find!”





It is getting harder for companies to differentiate themselves in the sea of other online businesses as the number of such enterprises continues to rise. You have a lot of competition out there, but if you use the correct approach and have the right tools, you can make sure that your company stands out from the rest of the pack. Here is where business-to-business search engine optimization, sometimes known as SEO, comes into play. A strong keyword strategy and content that is both relevant and of high quality are the foundations of a successful B2B SEO plan. Let’s have a look at the mechanics behind this, shall we?

The Nuts and Bolts of SEO for Business to Business
Developing content that is appealing to both your target audience and search engines is at the heart of what B2B search engine optimization (SEO) is all about. This involves enhancing the content of your website so that it is optimized for specific keywords and phrases that prospective clients are likely to use when looking for goods or services similar to those that you offer. You should also focus on providing content that is well-researched and offers value to readers. This can be in the form of information that responds to the issues or difficulties that readers have or content that teaches readers about the industry in which you work. If you provide content that is informative, you will increase the likelihood that you will attract new visitors, some of whom may become clients in the future.

Constructing a Powerful Search Engine Optimization Keyword Strategy
A successful search engine optimization campaign cannot exist without an efficient keyword strategy. People who are looking for specific information online will use search queries, which contain keywords, to find the information they are looking for. Creating an efficient keyword strategy involves a number of steps, such as determining which topics pertinent to your company should be discussed, conducting research to determine which keywords members of your ideal customer base are using to search online, and selecting the keywords that are best suited to your goals based on the information gleaned from those searches. Once you have determined which keywords are best suited for your company, you can begin optimizing the content of your website to revolve around those keywords. This will allow search engines to locate your site more readily and give it a higher ranking on the results pages of relevant searches (SERPs).

To achieve success in today’s competitive market, businesses need to utilize every resource at their disposal, including search engine optimization tactics, developed expressly for business-to-business organizations. An effective search engine optimization (SEO) strategy starts with thorough keyword research and selection, followed by the production of high-quality content that is optimized for the selected keywords. When businesses take these steps, they can improve the visibility of their website in search engine results pages (SERPs), making it more likely that prospective clients will find it when they conduct online research relevant to the goods or services they provide. Contract packagers and contract manufacturers have the ability to communicate with an unprecedented number of prospective clients when they implement efficient B2B SEO strategies.

TMG is a leader in highly effective SEO strategies for contract manufacturing and contract packaging firms of all sizes. Based on deep industry knowledge and our extensive proprietary database of SEO research, our teams can move from strategic design to implementation to ongoing campaign execution, our teams can provide the level of help and support your business needs.




When it comes to their marketing requirements, contract manufacturers are in a situation that is truly unique. On the one hand, they need to be able to target potential clients and make sure that their services are seen on the market. On the other hand, they have to be able to rapidly reply to questions or concerns raised by customers and guarantee that the quality of the service they provide is exceptional. Because of this, contract manufacturers should think about using marketing automation solutions to assist streamline their marketing efforts and keep their consumers engaged. These technologies can also help keep customers interested in the products they offer.

What Is Meant by the Term “Marketing Automation”?
The use of software and other forms of technology to automate a variety of digital marketing operations, such as email campaigns, lead generation, and website analytics, is what is referred to as marketing automation. It frees up your time so that you may focus on more creative work while still achieving your strategic objectives. In addition to this, automated tools can assist you in better tracking your development as well as measuring your success.

What Kinds of Benefits Does It Possess for Contract Manufacturers?
Your mission, should you want to accept it, as a contract manufacturer is to cultivate connections with customers and guarantee that you will provide high-quality goods on schedule and under your allotted spending limit. You will need a dependable method of tracking the interactions that customers have with your organization in order to accomplish this task successfully. This will allow you to gain a deeper comprehension of how well your business is serving its customers. This is where marketing automation comes into play; by utilizing automated systems, you are able to effortlessly track client interactions with your organization, beginning with the customer’s initial inquiry and continuing all the way through the delivery of the final product. In addition, automated systems can assist you in determining parts of your production process or sales process that could use enhancement, which enables you to continue honing your business’s operations throughout the course of time.

Bottom Line Benefits
Last but not least, marketing automation solutions enable you to swiftly reply to customer inquiries or complaints, eliminating the need for the customer to wait for a response, which is a great asset for any company that strives to deliver excellent customer service. You are able to free up time for more important duties, such as the development of new products or the planning of new strategies, by automating your responses, but, you are still able to provide timely support when it is required.

In a nutshell, contract manufacturers ought to think about utilizing marketing automation solutions in order to optimize their processes and provide improved service to their clients. Automated systems can assist in tracking customer contacts beginning with the customer’s initial inquiry and continuing all the way through the delivery of the final product. This enables possible concerns to be addressed before they develop into big difficulties. In addition, automated systems make it possible for businesses to swiftly reply to consumers, eliminating the need for customers to wait days or weeks for a response – a tool that is vital to any company that strives to deliver exceptional customer service. Initially, making an investment in marketing automation technologies could appear to be a challenging endeavor; but, in the long term, this decision will yield enormous returns. ​​

TMG is a leader in Marketing Automation solutions for contract manufacturing and contract packaging firms of all sizes. From strategic design to implementation to ongoing campaign execution, our teams can provide the level of help and support your business needs.