INDUSTRY BRANDING
Contract Manufacturing & Packaging Branding Strategy
Comprehensive Set of Brand Strategy Services
Branding Strategy
TMG brand strategists combine your business objectives, desired industry position, trajectory, and target market with our two decades of experience serving the contract manufacturing and packaging industry.
The result is a tailored brand strategy aligned with your company’s vision and goals while effectively communicating your unique value proposition.
Corporate Identity
TMG’s corporate identity approach shapes a market-facing and company culture-facing that reflects the organization’s abilities and core values. This includes visual and text foundations as a basis for go-to-market communications of the company, its brand, and its service products. Multi-disciplinary teams work with your leadership to define an identity coherent with your company, and industry position – now and in your future.
In-depth research and understanding of a client’s vision enable identities that are unique and meaningful for customers, employees, prospects, and other key constituencies.
Logo Design
TMG’s industrial design team specializes in crafting bespoke logo designs for B2B companies. This begins by understanding each client’s unique identity and creating visually captivating marks that resonate with the target audience. The TMG design team combines cutting-edge digital and analog design techniques, industry insights, and creative flair to produce memorable, impactful logos.
Rooted in collaboration, this tailored approach creates unique and meaningful results for your unique business, setting you apart in the competitive landscape.
Brand Guidelines & Collateral
Maintaining brand consistency requires tools for expression that offer creative control. We develop comprehensive brand guidelines that outline the proper usage of your brand assets, ensuring consistent communications across channels and time. This serves as a reference for your team and external partners, ensuring your brand remains cohesive across all channels.
Additionally, we design branded collateral, including brochures, trade show materials, and promotional items, to support your marketing efforts and reinforce your brand identity.
Messaging & Positioning
Your firm’s identity must be strategically positioned in the larger industry, enabling prospects to evaluate your superior capabilities and promises. We can craft compelling narratives that resonate with target audiences, emphasizing unique capabilities and strong brand presence. Our knowledge of trends, industry landscapes, and customers offers unique insights.
TMG develops strategic positioning that aligns with your goals and values. A collaborative process, we engage with your leaders, creating a valued and defensible position for future growth.
Employer Branding & EVP
Our employer branding services highlight your company’s culture, values, and employee experience to develop a great reputation that attracts and retains recruits. We collaborate with you to create employer branding strategies that match your organization’s Employee Value Proposition, as well as your goals and vision. We use social media, career portals, and internal communications to tell engaging stories and promote employee engagement and happiness. TMG can help you attract, recruit, and retain top employees.