Perceived Leaders Earn More Business
& Generate Higher Margins
The fastest way to influence your identity is shaping your firm’s perception with supply chain industry leaders. These opinion leaders include trade media, analysts, selected consultants and other experts. They are closely watched by the industry at large.
Thought leaders declare winners, losers, new trends, things to watch out for, opportunities to take advantage of, and offer differing views of the future. They also make recommendations. it is in this role that they are incredibly valuable.
Knowing how to reach them, what they care about, and how to influence them is the role of thought leadership. This begins with PR and public speaking but is more involved and complex.
TMG has proven expertise in shaping and driving thought leadership agendas. Our results have produced new business and increased enterprise value for our clients across the supply chain.