Vital for Effective Thought Leadership
Press Releases are the Lowest form of SPAM…
21st Century PR would be unrecognizable 10 years ago. One size fits all is dead. Press releases are the lowest form of spam. Your approach must fit your objectives. PR is the most cost-effective market penetration tool available. The price of admission is competence. It is not free. It must be earned. You must acquire it before you need it.
When a crisis hits, you need to act. When opportunities surface, you must leverage them quickly. Well executed PR gives you options. A working PR function helps exploit opportunities and is essential for risk and crisis mitigation.
Being heard and staying relevant in the modern supply chain is a team sport. TMG specializes in Supply Chain PR. It’s part of our Thought Leadership practice.