Nothing is More Fundamental than Perception
Positioning has been settled science for over 30 years. It’s based on how we think, decide and act. Positioning is at the core of effective B2B brand creation.
Perception is reality. Once your customers have positioned you in their minds, changing is expensive and difficult. Stealing a competitor’s position is also nearly impossible.
The solution is creating your own industry position. This is a brand development process.
Proven, documented expertise. TMG has worked successfully with supply chain providers in multiple industries, defining and shaping their brands, service products and identities. Our results have produced millions in new enterprise value.