SELECTED TMG SERVICES & SOLUTIONS
We are a full-service digital agency serving the needs of supply chain organizations.
Following are examples of the type of work we do for clients of all sizes and sectors.
DOMINANT MARKETING STRATEGIES
Our Strategies have produced millions of dollars in new value.
In and industry of vague followers, powerful strategy stands out.
Over 65% of supply chain marketing dollars are wasted. the reasons are many but most share a common theme. Lack of a powerful, underlying strategy tying your business objectives, your unique attributes, principal value points in the market, and effective communication strategy.
Without this alignment, all that remains are disconnected tactics that have little hope of producing substantive value. Success must begin with your dominant strategy.
Your supply chain marketing solution must produce powerful and unique strategy and be specific to your business. As a dominant strategy, it’s designed to produce value regardless of competitor’s tactical moves.
All high-performance supply chain competitors share this trait
TMG works with clients, developing powerful strategies unique to their situations, capabilities and objectives. Always market-facing and reality-based, powerful strategy is the starting point for all successful initiatives. Discover how TMG can help your supply chain business development a more effective marketing strategy.
Perceived Leaders Earn More Business
The fastest and most reliable way to influence your identity is to shape your firm’s perception with supply chain industry leaders. These opinion leaders include media, analysts, and selected consultants and other experts. They are closely watched by the industry at large.
Thought declare winners, losers, new trends, things to watch out for, opportunities to take advantage of, and offer differing views of the future. They also make recommendations. it is in this role that they are incredibly valuable.
Knowing how to reach them, what they care about, and how to influence them is the role of thought leadership. This is a strategic domain that must set the agenda for PR but is much more involved.
TMG has proven expertise in shaping and driving thought leadership agendas. The results of these efforts have produced documented new business and increased enterprise value for our clients across the supply chain. Find out how ineffective Thought Leadership program can help your business.
Effective supply chain marketing solutions must contain a strong thought leadership component. To exclude it is to miss opportunity and growth options you have earned.
The New Science of Attracting & Nurturing Customers
Content Marketing is on hot. In fact, good content has always been a hallmark of effective marketing strategy. What has changed?
The art and science has dramatically evolved. Today Content Marketing relies on technologies and capabilities unavailable a few years ago. Those embracing Content Marketing and leveraging it are gaining tremendous market advantage.
Content marketing has a long lead time. Early adopters are gaining long-term competitive advantage. Stragglers will have a very difficult time catching up.
Every aspect of your online presence is involved
Getting started does not need to be daunting. What is essential is a commitment. Initial flurries and occasional bursts will not have successful outcomes.
TMG has been working with supply chain competitors to design, implement, and execute Content Marketing in multiple sectors. We can bring proven expertise, including avoiding expensive mistakes, and leveraging investments and knowledge we already possess.
To learn more about Content Marketing, it’s role in supply chain marketing solutions, and how TMG can help you realize your objectives, give us a call.
Technologies & Practices that Drive Business
It’s not about Facebook, Beyoncé, or the latest Hollywood gossip. Social Media for Business is a vital part of your online identity, and your ability to attract and influence new customers.
The technologies of social media are available to even the smallest businesses. Incorporating them and leveraging them as part of a larger communication strategy can have a dramatic impact on your business.
Companies embracing these technologies and best practices are able to out-communicate in a crowded marketplace. This translates into greater visibility, more invitations, enhanced RFP flow, lower barriers to new account entry, and greater acceptance of new and existing offers.
In short, if your business does not have an active and well executed Social Media for Business strategy, you may be asked a competitive disadvantage in a market where every advantage counts. It is a vital component of effective supply chain marketing solutions.
TMG has been working with supply chain competitors to design and shape Social Media for Business strategies, tactics and campaigns. Find out how we can help you with yours.
Nothing is More Fundamental than Perception
Positioning has been settled science for over 30 years. However, our understandings, and how we achieve and sustain it in the modern media culture continue to evolve.
Perception is reality. Once your customers have positioned you in their minds, changing is incredibly expensive and difficult. Stealing a position from an existing competitor is also nearly impossible.
Defining and creating your own best industry position will largely dictate your success in any market.
Proven, documented expertise. TMG has worked successfully with multiple supply chain competitors across the industry to define and shape their brand and corporate identities. The results have produced millions of dollars in new enterprise value.
Call us to discuss how your firm can evolve your position in the minds of your customers and prospects.
You Cannot Convert What You Do Not Attract
92% of companies use web search as their primary vendor research tool. If you do not show up in those searches, you will not even be invited to compete. Powerful Supply Chain SEO is essential.
Good news: in the late 2013 Google again involve the rules for effective search. The results help customers, and they also help thoughtful supply chain competitors.
High quality, well structured content that is targeted and on topic will rank higher in Google searches than ever before. Old school link-building is dead.
Old school SEO tactics have been dealt a serious blow by this change. Those with quality content have received a big boost.
TMG specializes in Supply Chain SEO. We can put your company at the top of the search results that matter to you. It is the fastest, most cost-effective way to increase your lead flow, visibility, RFP flow, and new business. Contact us to find out more.
It’s not about press releases…
Modern PR would be unrecognizable 10 years ago. The one size fits all approach is dead. Your approach will be as varied as your objectives. In all cases, PR can be the most cost-effective market penetration tool available to your firm. However, it is not free. It must be earned. And it must be built in advance of needing it.
TMG uses PR as an effective tool in our Thought Leadership strategies. We also use PR as an effective tactical tool in certain situations.
When a crisis hits, or you need an emergency response, or even want to suddenly promote good news, is usually too late. Establishing a baseline PR function in your business is both a valued marketing component and also essential for risk mitigation.
TMG specializes in Supply Chain PR as part of our Thought Leadership practice. As a central element of supply chain marketing solutions, we can help you enhance your current PR programs, or help you established best practices as you form one. We also execute effective PR campaigns on behalf of our clients.
Contact TMG to find out how we can help you protect and promote your firm.
All Competitive Advantage is Innovation
An Innovation Summit Enhances Competitive Posture
At TMG we believe all competitive advantage is about innovation. “Innovation” that does not engender powerful competitive advantage — is not innovation.
All top-performing supply chain organizations are highly innovative. Communicating that innovation to the marketplace is essential for creating identity, attracting new customers, and growing business.
We facilitate Innovation Summits for our client’s leadership teams. the purpose of these meetings is to better define current innovation, identify new innovation opportunities, and maximize the market awareness of the value the innovation represents.
Having an external facilitator in these meetings enables everyone on your team to be a participant, and establishes open exchange that leads to powerful and specific plans following these events.
The Innovation Summit is one of the most powerful and effective meeting facilitation programs TMG offers. Please contact us for more information on our Innovation Summits.
Leadership Team Discovery Session
A Powerful Tool for Producing Powerful Change
Our most popular facilitation, and the one we use at the beginning of most new relationships, is our Discovery Workshop.
Symptoms and agendas mask real issues. Working with flawed information produces poor outcomes. The Discovery Workshop, always highly customized to the client’s needs, brings together your key team members in an open an exciting atmosphere.
Pre-meeting work determines an opening agenda as well as desired outcomes. What happens next is the magic. The workshop strips away assumptions. It reveals advantages, challenges, insights, and information. We bring none of this with us. The magic is seeing it flow from your team.
Action plans, revised agendas, and powerful next steps follow most Discovery Workshops. We use them at the beginning of many new relationships or major projects. They are also effective whenever you are planning major market strategy changes.
Discovery Workshops are just one of the executive facilitation offerings of TMG. Contact us for more information on this and other supply chain programs.
Good design is more than skin deep
TMG works with leading web design and software architect teams to produce technology solutions for our supply chain clients.
We have designed and implemented external market facing solutions that include corporate websites, content marketing platforms, inbound marketing systems, microsites, blogging platforms, and others.
Our internal or business process solutions include payroll applications, employee engagement systems, client extranets, and employee intranets. We produced solutions as secure standalone entities, or integrated them behind existing client infrastructure and firewalls.
TMG uses the engineering and design knowledge gained from all of these projects when designing new solutions for all clients. Contact TMG for more information on our enterprise web design services.
Powerful Offers for a Crowded Marketplace
Every Offering, at its Core, is a Product
The first rule of margin enhancement is uniqueness. As soon as two entities have the same offering, the marketplace instantly grinds out the value between them.
Building, enhancing, and protecting margin demands creative productization strategies. Defining in describing services as products is difficult for many operations executives to accept.
A quick scan of the industry reveals that most top performers do describe their service offerings in the language of products. Doing so, and building it into your culture, can have a dramatic impact on your business success.
TMG has spent 15 years building, defining, and refining supply chain offerings as products. Find out how we can help your business Productize your offerings in a manner that enhances your competitive position and builds sustainable value.
“The purpose of building a business is to sell it.”
After a brief recession-induced pause, supply chain consolidation is at a fevered pitch. 2013 saw billions in new money flow in. 2014 is likely to be a record merger and acquisition year.
If seeking new capital, new partners, or the outright sale of your business — public or private — is a strategic consideration, then the time to begin shaping your identity begins today.
TMG has recurrently demonstrated our ability to influence the perceived enterprise value of companies, having a material impact on their perceived value when they were acquired.
The strategies, tools and techniques involved are the same used in overall identity creation. The enhancement is to include the potentiality of a future sale when we are forming your go to market strategy.
The time to accumulate power is in advance of needing it. By the time you need to the identity to maximize your value, it will be too late to materially influence.
For more information on TMG and how we can impact the perceived value of your enterprise in the supply chain marketplace, contact us today.
Everyone Hates Research
But we can all appreciate the results.
Investing in research is usually a necessary interim step on the path to a worthwhile outcomes in new markets and endeavors. Good research avoids mistakes, preserves capital, reveals threats, weaknesses, possibilities and it produces new opportunities. It provides the vision and confidence to outperform the market.
Research gives executives a glimpse of the future.
TMG engages with clients on competitor, product, market, and customer research. From analyzing new markets for potential growth or defining a prospect universe in a given category to quantifying the competition for new offering.
Each research project is unique, confidential,results-driven, and executed by experienced researchers.
Contact TMG for more information on our competitive and market research.