Many excellent providers suffer
from industry invisibility
As identity improves, barriers to entry recede. Prospects increase, referrals climb, revenues grow, cost of sales drops, margins improve.
It’s not magic – but it’s not easy either
We call it Thought Leadership, and it has many components. All best-in-class performers have built businesses on it.
Simply put, not enough prospects may know – or care – that a firm exists. These companies suffer lost opportunities while inferior firms win new customers and new projects.
It’s not about ads, trade shows or websites. You need more than salespeople or a blog. Raising your industry identity begins with a commitment to a strategy that gets you there.
TMG has helped firms in manufacturing, packaging, warehousing, 3PL, and other categories. Our AlphaPoint process assesses your current market position and helps you determine a dominant strategy and how to execute it.
What is your identity? How many people speak of your firm? What to do they say?