Supply Chain success is a team sport
Successful collaborations extend your reach, increase your capacity, and produce sustainable competitive advantage. Profitable win-win alliances cross-pollinate skill sets and extend core competencies.
Why is there so much reluctance to engage?
Collaborating with customers and competitors has a checkered past, including failures and unwanted consequences. It should be approached carefully.
Providers with a strong identity and defined market niche are better positioned as collaborators, and protected from these risks. The right relationships further enhance and extend their identity.
Is your firm forming enough of the right alliances with customers and competitors? The answer to that question tells a story.