Best in Class 3PLs generate 6x more prospects
Starting with a larger pool of prospects produces competitive advantage that cannot be overcome with closing ratios alone. It’s the difference between leading and following.
Prospects = GOOD. Leads = BAD (old school)
Sales leads can be bought by the pound, and are low value wastes of time. Sales teams thrive on prospects with a need, as well as an interest in your solution.
While technology has changed, human psychology has not. This is a relationship business, but how those relationships form and grow has evolved.
A targeted content marketing program can yield a 4x increase in new prospects. How could your sales team benefit from this increase?