It's not the customer's Job to know what they want. Steve jobs.

Steve Jobs on Innovation and Why Focus Groups Fail

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If a camel is a horse designed by a committee, what would a horse…
The essence of strategy is choosing what not to do. Michael Porter.
millennial b2b buyers are 46% of market

B2B Millennial Buyers at a Tipping Point

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Carl Melville | The Melville Group LLC   Does your B2B marketing…

Pack Expo 2014: A Leading Economic Indicator?

Pack Expo 2014, the industry’s premier event, just wrapped…

The Demand Creation Fallacy in Logistics and Supply Chain Marketing

Carl Melville | The Melville Group LLC   Content marketing…
penny gumball dispenser

B2B Marketers: Hitting the Digital Tipping Point

Carl Melville | The Melville Group LLC  How much of your 2014…
Hippocrates bust in marble

AOL CEO and the Hippocratic Oath

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First, do no harm. by Carl Melville | AOL crisis management…

Nothing is More Expensive Than Cheap Leads

by Carl Melville | Today the VP of marketing at a prospective…
image of Don Corleone from The Godfather 1972 Paramount Pictures

10 Things The Godfather Taught Us About B2B Marketing

By Carl Melville | The Melville Group LLC   If you are one…

What Cards Are You Holding? Raising the stakes on your value proposition

By Carl Melville | How good is your value proposition? How would…

Top 10 barriers to data-driven supply chain marketing

By Carl Melville | Supply Chain companies are data-driven:…

Content marketing: the shift from push to pull marketing in the supply chain

By Carl Melville | Supply chain marketing and business development…

What is supply chain Thought Leadership?

By Carl Melville | What exactly is supply chain Thought Leadership?…

The 11 commandments for effective supply chain marketing

By Carl Melville | Never before in the outsourced global supply…

Supply Chain Executives: "I don't give a tweet."

By Carl Melville | There is no faster way to lose the attention…