It's not the customer's Job to know what they want. Steve jobs.

Steve Jobs on Innovation and Why Focus Groups Fail

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B2B Millennial Buyers at a Tipping Point

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Carl Melville | The Melville Group LLC   Does your B2B marketing…

The Demand Creation Fallacy in Logistics and Supply Chain Marketing

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image of Don Corleone from The Godfather 1972 Paramount Pictures

10 Things The Godfather Taught Us About B2B Content Marketing

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B2B Marketers: Hitting the Digital Tipping Point

Carl Melville | The Melville Group LLC  How much of your 2014…
image of Don Corleone from The Godfather 1972 Paramount Pictures

10 Things The Godfather Taught Us About B2B Marketing

By Carl Melville | The Melville Group LLC   If you are one…

What is supply chain Thought Leadership?

By Carl Melville | What exactly is supply chain Thought Leadership?…