It's not the customer's Job to know what they want. Steve jobs.

Steve Jobs on Innovation and Why Focus Groups Fail

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If a camel is a horse designed by a committee, what would a horse…
millennial b2b buyers are 46% of market

B2B Millennial Buyers at a Tipping Point

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Carl Melville | The Melville Group LLC   Does your B2B marketing…
image of Don Corleone from The Godfather 1972 Paramount Pictures

10 Things The Godfather Taught Us About B2B Content Marketing

(This is a repost of an earlier story. The original was flagged…
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B2B Marketers: Hitting the Digital Tipping Point

Carl Melville | The Melville Group LLC  How much of your 2014…
image of Don Corleone from The Godfather 1972 Paramount Pictures

10 Things The Godfather Taught Us About B2B Marketing

By Carl Melville | The Melville Group LLC   If you are one…

What Cards Are You Holding? Raising the stakes on your value proposition

By Carl Melville | How good is your value proposition? How would…

Top 10 barriers to data-driven supply chain marketing

By Carl Melville | Supply Chain companies are data-driven:…

Content marketing: the shift from push to pull marketing in the supply chain

By Carl Melville | Supply chain marketing and business development…

The 11 commandments for effective supply chain marketing

By Carl Melville | Never before in the outsourced global supply…