It's not the customer's Job to know what they want. Steve jobs.

Steve Jobs on Innovation and Why Focus Groups Fail

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If a camel is a horse designed by a committee, what would a horse…
The essence of strategy is choosing what not to do. Michael Porter.

Pack Expo 2014: A Leading Economic Indicator?

Pack Expo 2014, the industry’s premier event, just wrapped…

The Demand Creation Fallacy in Logistics and Supply Chain Marketing

Carl Melville | The Melville Group LLC   Content marketing…
penny gumball dispenser

B2B Marketers: Hitting the Digital Tipping Point

Carl Melville | The Melville Group LLC  How much of your 2014…
Hippocrates bust in marble

AOL CEO and the Hippocratic Oath

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First, do no harm. by Carl Melville | AOL crisis management…