executive leadership in supply chain and technology marketing
Carl Melville founded The Melville Group after serving as a senior marketing executive in some of the industry’s most successful outsourcing organizations. During 26 years as a strategic marketing executive, entrepreneur and Fortune 100 vice president, Carl has led transformational campaigns, creating millions of dollars in new value and building sustainable business performance.
Relevant Roles as industry executive include
Vice President, Marketing – Total Logistics Control (now a Ryder unit)
Vice President, Marketing – Power Logistics (now an Exel unit)
Vice President, Business Development – The Facility Group
Vice President, Marketing – Power Packaging
Founder / President – The Melville Group LLC
An active industry executive and noted communications consultant, Carl has served as an external advisor to a wide range of 3PLs, warehouse operators, transportation providers, contract manufacturers, contract packagers and technology providers.
Transformed multi-discipline 3PL into “food expert”, driving revenues 320% in 3 years.
Designed and implemented content marketing solution that drove 125% lead flow increase.
Prepared 3PL for M&A transaction; generating largest multiple in industry to that time.
Positioned multiple 3PLs and contract manufacturers for successful M&A events.
Established multiple 3PLs and contract manufacturers as perceived industry leaders.
Drove IWLA effort to successfully reverse devastating state warehouse tax.
An expert in synergizing traditional PR functions with online 2.0 technologies, Carl transforms already strong performers into industry thought leaders; enabling them to lower the cost of business acquisition while increasing margins.
Carl is member of CSCMP (Council of Supply Chain Management Professionals), and TMSA (Transportation Marketing Sales Association), American Marketing Association, among other professional affiliations.
Noted speaker on supply chain marketing and business development issues, Carl has spoken at multiple corporate, national and regional conferences, including CSCMP, IARW, Global Cold Chain Alliance and others.
For additional information on Carl, visit his LinkedIn profile here, or contact TMG for additional information @ 760.671.1110 or email or contact form.